Originally started as the Celtic festival known as Samhain, where revelers would light bonfires and wear costumes and masks in the attempt to ward off evil spirits, the Halloween holiday has evolved throughout the years to an exciting time for children to dress up as their favorite characters and enjoy parties and trick-or-treating.
All Hallows Eve or Halloween occurs during the end of the summer harvest and before the beginning of the coming winter months.
While the association with otherworldly entities as well as the darkness of the seasons has led to popular decor and costumes being dark and ghostly, the holiday has turned more into one for young children to enjoy some candy, carving, and even a few innocent scares.
With the commercialization of the holiday increasing, it has become one of the largest spending holidays in both the United States and the United Kingdom with over $9 billion being spent in the U.S. and an estimated £320 on spending in the U.K in 2017.
It is estimated that 64% of the population will celebrate Halloween with an average of $86 being spent per person.
When Do Buyers Start Their Halloween Shopping?
As with any major holiday, the shopping season starts earlier and earlier each year. While most of the shopping occurs in the month of the holiday, many people are starting earlier whether they are trying to shop deals or make sure they get their desired costume.
What Are Buyers Spending Their Money on in Preparation for Halloween?
With $9 billion spent on the Halloween holiday in 2017, you may be wondering where did all these spending dollars go and what items did those celebrating spend their money on.
Where Do Buyers Look for Inspiration for Halloween Costume and Decor Purchases?
Buyers search all over to find the perfect costumes and decorations for their Halloween events. So where do buyers look to find inspiration for the purchases that they will make for the Halloween season? Some of the most popular places include:
What Costumes Do Buyers Most Frequently Purchase?
The most popular purchases on Halloween are costumes, and the choices to make are as diverse as the population that wears them. So what were the most popular costume choices in recent years? In the United States and the United Kingdom the top costume choices for children and adults include:
Who Are Costumes Most Frequently Purchased For?
The Halloween seasons is popular for any age category of the population. When breaking down costume purchases by percentage of dollars spent it was shown that:
Where Are Buyers Purchasing Their Halloween Supplies?
Where people shop to buy for the Halloween holiday is unique in the fact that home improvement and home decor stores continue to see gains each year, rising almost 20% over the previous year.
These stores do not see as much growth form purchases to other holidays aside from the Christmas shopping season. Surveys and research have shown a very diverse list of popular Halloween supply stores and what percentage of buyers will shop there to get their Halloween purchases.
Halloween Shopping Online
With the convenience and low prices of online shopping, there has been a significant increase in Halloween sales primarily when it comes to children and pet costumes.
When it comes to adult costumes, the purchases tend to trend to in-store purchases which is likely due to being able to try on the items before committing to a purchase.
Party supplies have also seen an increase in online shoppers as well though large home decor pieces have not seen as high of an increase possibly due to shipping constraints.
Little Known Facts About Halloween
There are many fun facts associated with the Halloween season and many that most people are already aware such as the origination of jack o'lanterns and the beginnings of trick-or-treating as we now know it.
Even those who may think they know everything there is to know about Halloween, below are a few facts that may be something you can add to your favorite facts about the Halloween season.
As spending increases on everything from Halloween costumes, to candy, to decor, it appears that Halloween will continue to top the charts in terms of holiday spending.
While the Halloween holiday has not seen the increase in online sales that other holiday shopping has in recent years, many buyers will consult online platforms to seek out inspiration for costumes, party, and decor ideas.
Additionally, as the millennials begin to be some of the biggest spenders in the Halloween market, their increased use of online stores may provide for an increase in online spending in the future.
With over half the population in both the United States and the United Kingdom participating in the Halloween holiday, average spending is expected to increase in the years to come making it a profitable spending holiday for many retailers.