As retail stores compete to grab the biggest piece of the Thanksgiving weekend holiday sales more and more stores are opening their doors early and starting the holiday shopping season off on the day of Thanksgiving itself.
While many consumers and some retailers have spoken out against shopping on the U.S. holiday, it has not seemed to deter the hoards of shoppers willing to eat early so they can seize on some of the best deals of the holiday shopping season.
In 2017 the sales were up 5.5% from the previous Thanksgiving shopping day letting retailers know that consumers want the new shopping day to stay.
Who is Most Likely to Shop on the Thanksgiving Holiday?
In 2017 58% of shoppers decided to shop the first day of the sales which was an increase of 40% over the previous year.
While many people were enticed by such things as gift card giveaways and special sales, some chose to shop on Thanksgiving in hopes of scoring some deals and beating the larger crowd that they expected to find on Black Friday.
So what demographics decided to shop on the day of Thanksgiving?
How Will Online Shopping Affect Thanksgiving Day Sales?
With many consumers spending Thanksgiving day with family and friends, a lot will take advantage of online shopping to secure some of the best Thanksgiving Day deals without having to cut their holiday festivities short.
What Types of Gifts Are Shoppers Most Likely to Buy on Thanksgiving Day?
Most gifts that are bought on Thanksgiving Day are in preparation for the upcoming Christmas holidays. With consumer shopping for family, friends, coworkers, and even themselves, the items that are most likely to be purchased on Thanksgiving are extremely diverse.
What Did Shoppers Buy in Preparation for Their Thanksgiving Meal?
One of the most important purchases that many people will make for the holiday season is items for the meal they will share with their immediate or extended family. Some interesting statistics about Thanksgiving Day meal purchases include:
What Type of Stores Will Shoppers Most Frequent on Thanksgiving?
So many stores have begun to participate in the Thanksgiving holiday sales so the number of venues for consumers to shop at is varied. Topping the list of most frequented places are department stores and clothing and apparel retailers.
Fun Facts About Thanksgiving
Thanksgiving Day has many unique facts both about the celebration of the holiday as well as recent spending and retail habits now that it is one of the biggest shopping holidays of the year.
While many people may be torn between family obligations and the allure of great shopping deals, statistics show that many consumers are in favor of starting the holiday shopping weekend early.
An increase in online shopping over the years as well as being able to secure most of the in-store deals online has increased at-home shopping on the holiday for those who choose not to go out and brave the lines.
As retail stores continue to fight to get the most consumers into their stores, consumers will continue to see earlier openings and better Thanksgiving day deals from many retail vendors.