Super Bowl is one of the most-watched events in the United States. Every year, millions of people watch this TV spectacle. In 2021, an average of 96.4 million people watched the event.
Although Super Bowl 2021 had the worst viewer ratings since 2007 due to the Covid-19 pandemic, it is still one of the biggest marketing events in the U.S. Let’s find out more about the most important Super Bowl spending information.
Super Bowl Marketing Spending Statistics
With the Super Bowl being such a massive national event, no wonder that a lot of money revolves around it. Marketers eagerly wait every year to launch new marketing campaigns that focus on this special day. Here are some of the statistics that prove how big of a marketing opportunity the Super Bowl really is.
- Planned Super Bowl Sunday consumer spending in 2021 was $74.55 per customer, according to Statista’s report.
- Food and beverage purchases were the most common among those who planned to watch the game, according to the same study.
- Total consumer spending in 2021 was $13.9 billion, dropping from $17.2 billion in 2020, according to another Statista’s report.
- An average 30-second ad-spot in the middle of the Super Bowl broadcast cost an estimated $5.6 million in 2021, according to Superbowl Tours.
- During the first Super Bowl in 1967, a 30-second commercial cost about $40,000, according to USA Today.
- 78% of the people who watch the game see Super Bowl ads only as entertainment, according to Morning Consult.
- The CBS network generated $545 million in ad spend during the NFL showpiece event, according to Digital TV Europe..
Most-Watched Advertisements on Super Bowl and Brands’ Social Impact
There’s no doubt about the fact that companies spend enormous portions of their marketing budget on the Super Bowl, but what were the most-watched ads, and who earned the most followers on social media?
The 5 most-watched ads on YouTube in 2021 were:
- Amazon: “Alexa’s Body” featuring Michael B. Jordan
- Jeep: “The Middle” featuring Bruce Springsteen
- Cadillac: All-Electric Cadillac LYRIQ – “ScissorHandsFree”
- Uber Eats: Wayne’s World & Cardi B’s Shameless Manipulation
- Paramount Plus: Paramount Plus Expedition, “Sweet Victory,” according to Variety’s article.
The top 5 brands with the biggest impact on social media in 2021 were:
- T-Mobile
- MTN Dew
- Pepsi
- Jeep
- Turbotax, according to AdAge.
What Are Buyers Purchasing for Super Bowl?
You probably hosted at least one Super Bowl party at home. What did you serve to your guests, and how did you decorate the living room for the event?
- Planned Super Bowl Sunday consumer spending in 2021 was $74.55 per customer, according to Statista’s report.
- 86% of viewers planned to make purchases to help mark the occasion, according to the NRF’s report.
- Shoppers that prepare for the game, usually buy food (77%), accessories and team apparel (11%), TVs (9%), decorations (7%), and furniture (5%), according to the same source.
Super Bowl Party Planning and Demographics
Those who like to watch Super Bowl usually attend friends’ or family parties.
However, the pandemic changed many plans, including people’s Super Bowl party plans. Here are the numbers we found for Super Bowl party planning.
- Only 28% of people said they would be throwing or attending a party or watching the game at a bar, according to NRF’s report.
Of those who planned to throw a Super Bowl party in 2021,
- 23% were 35-44 year-olds,
- 21% were 25-34 year-olds, and
- 14% were 18-24 year-olds, according to Statista’s Super Bowl Party Age report.
Super Bowl Costs
As with every other famous event, this one started as a smaller-scale event, and later it grew to a nationwide spectacle. Here are the ticket costs and salaries for the Super Bowl.
- The price for the first-ever Super Bowl ticket was $12, according to the CBS article.
- The price of a ticket if you wanted to go to see Super Bowl in 2021 started at $5,950, according to Sporting News.
- The cheapest ticket through Ticketmaster was $4,500 in 2020, according to Market Watch.
- Players in the winning team at the 2019 Super Bowl earned an average of $118,000 each, according to CNBC’s article.
- CBS, Fox, and NBC pay around $3 billion each year to the NFL for the broadcast, according to the same source.
Fun Facts About Super Bowl
Since we enlisted every essential stat about the Super Bowl, you probably want to know more exciting info with regards to the game. Here are some of the fun facts concerning the Super Bowl.
- We measure each Super Bowl with Roman numerals because a football season lasts through two calendar years, according to NBC Sports.
- The National Chicken Council predicted that Americans ate a record 1.42 billion chicken wings during the 2021 game, according to FOX Business.
- 10 of the 11 American TV shows in history that averaged more than 100 viewers have been Super Bowls, according to CBS Sports’ article.
- The NFL awards players of the winning team with up to 150 rings, with each costing $5,000 “(plus adjustments for increases in gold and diamonds).”, according to CNN.
- Super Bowl XLIX (49) had an average viewership of 114.4 million, making it the most-watched broadcast in U.S. TV history, according to Forbes.
Conclusion
The Super Bowl is definitely one of the most famous events in American sports history. With a massive audience following it religiously every season, it is one of the biggest events aired on American television. Even a pandemic couldn’t stop it from attracting millions of viewers.
Since companies are allocating enormous budgets to be advertised during this spectacle, and people are spending money on food and accessories for Super Bowl, the dollars just keep circulating.
If you are one of the avid Super Bowl viewers, we want you to enjoy the next Super Bowl season.