St. Patrick's Day had its beginning as a religious holiday meant to celebrate St. Patrick who had brought Christianity to Ireland hundreds of years ago.
Throughout the years, St. Patricks day has turned into a commercial celebration promoting Irish heritage and parties throughout the United States and the United Kingdom.
While the holiday is nationally recognized in the United States, it has not become an official holiday in the U.K. though there are many celebrations in both Ireland and England to mark the event.
With an estimated 5.9 billion spent on the celebration and events for the St. Patrick's Day holiday it is becoming a popular shopping holiday that retailers are beginning to count on to boost their bottom line in the Spring months.
How Does the Population Plan on Celebrating St. Patrick's Day?
What Age Groups Spend the Most on St. Patrick's Day?
While the younger age categories spend the most on celebrating the St. Patrick's Day holiday everyone seems to participate in spending patterns whether it is on an evening out, to host a party, or just to buy some decorations or clothing. To get into the season, many people are buying to celebrate.
Where do St. Patrick's Day Shoppers Typically Make Their Purchases?
Whether they are buying party supplies, looking to pick up some green to wear to work or on a night out, or looking to decorate their home, consumers will shop at a number of places this year to prepare for the St. Patrick's Day festivities.
What do Consumers Purchase for St. Patrick's Day?
Most consumers will spend their St. Patrick's Day shopping dollars on planning for get-togethers or apparel to wear to either go out or participate in a celebration. A breakdown of the most popular items that those celebrating St. Patrick's Day will spend their money on include:
Fun Facts About St. Patrick's Day
Now that we have covered the origins of this shopping holiday as well as some of the shopping statistics that surround it, check out these additional fun facts you may or may not have known about the St. Patrick's holiday.
With over one-half of all consumers planning on celebrating the St. Patrick's Day holiday and spending almost $6 billion in sales, the March holiday is a lucrative time for many bars, restaurants, and other retail stores.
Younger age categories not only are more likely to celebrate the holiday event but also will spend more on average whether it be on the evening events or on apparel to show their celebratory spirit.
While only about 9% of shoppers plan to shop for the St. Patrick's holiday online with a continued increase in online marketing and the ability of internet shops to connect buyers with unique and specialty items there will most likely be an increase in online shopping for the upcoming St. Patrick's Day events.