The percentage of Americans who regularly listen to podcasts has risen by nearly 200% over the past 10 years. Right alongside the increase in listeners, more and more podcasts have launched, and advertisers have poured dollars into the platform.
Today, there are more than 500,000 podcasts, and that number seemingly grows by the hour. Is it still possible to launch a successful new podcast? The short answer is “yes,” but it’s more accurate to say, “yes, but it depends.”
Starting a new podcast requires choosing a hosting platform, podcast mic, and sharpening your technical chops — not to mention having an excellent idea. But making your podcast a financially successful one means understanding the current state of podcasting and what goes into a good (and money-making) podcast.
Podcasting in Numbers
Every time you’re watching or listening to your phone, you’re probably aware of at least a few podcasts; either being shared by your friends on social platforms, shown to you via as, or mentioned in your favorite radio show. There are hundreds of podcasts available to you at any time of the day or night.
However, not each one is worthy of your listening. As with every other thing, there are the good and the bad ones out there. To be able to recognize a good podcast, let’s first take a look at the numbers.
Although three-quarters of Americans are familiar with podcasts, only half of them have ever listened to one. These are still big numbers, considering the fact that in 2006, only 22% of Americans could tell you what a podcast is. In 2017, there were around 40 million Americans who listened to at least one podcast. Currently, the total number of those that ever listened to a podcast is around 51 million and growing.
Moreover, there are 90 million monthly podcast listeners in the U.S., which equates to 32% of the total population. Men listen to podcasts more than women, at 54%.
How to Start Your Own Podcast
Before you set out to make a podcast, there are different kinds of categories to consider. The choice for one depends on what your interests are and what you’re expert in. You can choose from the five most popular ones: Music, TV & Movies, Comedy, Technology, Kids & Family. Also, there are five types of podcasts to choose from: interview, narrative, multiple host, monologue, and hybrid.
If you want to add a level of professionalism to your podcasts, you have to invest in good equipment. It means that you will have to choose the microphone, the headphones, and the audio equipment based on your level of knowledge. Also, you’ll need to edit it with specific software and host it or stream it as well.
To make money from the podcasts, you’ll have to build your audience and get into marketing, all of which you can find out how to do in the following infographic.