The percentage of Americans who regularly listen to podcasts has risen by nearly 200% over the past 10 years. Right alongside the increase in listeners, more and more podcasts have launched, and advertisers have poured dollars into the platform.
Today, there are more than 500,000 podcasts, and that number seemingly grows by the hour. Is it still possible to launch a successful new podcast? The short answer is “yes,” but it’s more accurate to say, “yes, but it depends.”
Starting a new podcast requires some gear and technical chops — not to mention having an excellent idea. But making your podcast a financially successful one means understanding the current state of podcasting and what goes into a good (and money-making) podcast.