Father’s Day Spending Statistics, Trends, and Fun Facts (US & UK)

Father's Day is a popular shopping day in both the United States and the United Kingdom honoring both Father's and Stepfathers alike.

On average 75% of men in both the United States and the United Kingdom plan to celebrate Father's Day in some manner this upcoming year.

While Father's Day is a popular time to spend on those you love with an average of $12 billion spent each Father's Day it accounts for only about half the spending that occurs on Mother's Day which averages over $23 billion in each country.

What Are the Spending Trends You Are Most Likely to See on Father's Day?

While the average spending is less than the Mother's Day holiday, the categories remain very similar. In the UK most gifts purchased for the Father's Day holiday fall into one of three primary categories.

  • $467 million spent on gifts
  • $140 million spent on food and drink
  • $52 million on cards and wraps
  • Gifts account for the highest amount of spending on Father's Day presents and there is a wide range of selections that top the charts as the top picks for Dad for the holiday.
  • Gift cards accounted for $2.2 billion of spending giving dad the option to choose his perfect gift from his favorite store.
  • Ringing in at the same $2.2 billion spending tag is clothing making it one of the top three gifts types most often purchased for dad on Father's Day
  • Computer-related accessories and electronics account for $1.8 billion of spending dollars and range from phones to software, to t.v.s, and media devices.
  • Both personal care items such as shavers and cologne as well as home improvement and gardening items both account for over $890 million each in purchases.
  • Greeting cards earn retailers an estimated $860 million in revenue throughout the holiday weekend.
  • Tools and appliances and sporting and leisure goods both have spending rates of over $800 million.
  • Automotive accessories, books, and CDs account for the bottom rungs of the top ten with over $650 million in sales each.

What Demographics Spend More on father's day gifts? who are they buying for

The younger adults tend to have the highest spending rates on holiday gifts and gifts are most commonly bought for a father or stepfather.

  • 18 to 24 year-olds spend an average over $160 on their Father's Day gifts.
  • 25 to 34 year-olds still maintain a high average with an average of $158 for their gifts.
  • The drop comes at the age group 35-44 with the gift average running at $127.
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    45 to 54 year-olds spend approximately $107 on their gifts.
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    In the age category 55 to 64 the average drops to $84.
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    The lowest spending category is those aged 65 and up who spend on average $69 for Father's Day purchases.

While the rise in age accounts for a lower overall average of spending, who the survey respondents buy for is a wide list though a disproportionate one. Fathers and Stepfather dominate the list accounting for 52% of all Father's Day gifts but other categories still show a significant amount of spending.

of shoppers will buy a Father's Day gift for their husbands.
will purchase for their son to celebrate the holiday.
will spend money on a gift for their brother.
will make a Father's Day purchase for a friend.
spend money on gifts and cards for grandfathers.
will purchase something for their Godfather.

Where are shoppers more likely to spend their shopping dollars

When it comes to spending for Dad small businesses and department stores will reap the highest benefit as 1 in 5 shoppers plan to purchase their Father's Day present from a small business. and department stores have the top percentage of spending for Father's Day sales.

See below where other stores rank in the breakdown.

  • Department Stores - 36%
  • Online - 29%
  • Discount Stores - 25%
  • Specialty Stores - 23%
  • Local or Small Business - 17%
  • Specialty Clothing Store - 10%

How has online shopping affected father's day spending?

With online retailers trying to gain the most of the holiday market, spending on advertising for such holidays as Father's Day has increased in an attempt to gain control of the market over more traditional holiday shopping venues such as department stores.

Since 2006 the online market has seen a steady increase of Father's Day presents being purchased online. Shopping online for Father's Day presents has doubled since 2006 with rates at 30% over the 2006 rate of 15%.

With the trend continuing, future estimated online sales for the Father's Day holiday is expected to be 1 in 3 gift purchases.


Father's Day has been around since the early 19th century when Sonora Dodd, the daughter of a Civil war veteran, pushed to have Fathers represented with a day the same way mothers had been honored.

Sonora and her five siblings were cared for by there father after the death of their mother. Since then the holiday has continued to grow with gifts and outings each year in June set to honor a father's role in their children's lives.

Below are some other fun facts you may or may not know about the popular shopping holiday.

  • Father's Day was assigned as an official holiday by Nixon in 1972.
  • The holiday is the fifth highest card sending day and has an estimated $100 million spent on cards each year.
  • The most popularly purchased gift for Father's Day is neckties.
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    Father's Day is the busiest day for collect phone calls.
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    Female shoppers will spend 50% more on gifts for their dad than their male counterparts.


Even though Father's Day still only accounts for about half the spending that the Mother's Day holiday garners retailers, Father's Day spending is continuing to rise.

With more and more emphasis on the sacrifice fathers make to support their families and a change in the family dynamic with more fathers becoming caregivers in the home either as stay-at-home dads, single fathers, or partners in a two-working-parent family, Father's Day is becoming more on the level as the Mother's Day holiday has become.

As the family structure begins to change and a father's role in the family becomes more appreciated the holiday could soon see its place alongside Mother's Day as one of the most popular celebratory and gift-giving days in the world.