eSports is the newest craze where players will compete in various gaming tournaments or gaming events. During the competition, amateur players will compete through rounds ultimately having the top few players battling it out in regional or championship game. Through creative branding and engaging content, eSports is continuing to grow not only with players but with the millions of viewers who tune in to watch the events.
What Revenue Does eSports Generate?
Even though eSports is at its beginnings, its increasing revenue year after year is proving that it will continue to grow both in viewership and in increased revenue. Revenue through eSports is generated through a number of avenues including sponsorship and advertising which is designed to cater to viewers and players all over the world. Check out these eSports revenue statistics.
The revenue earned was spread widely across the globe with most of the revenue being generated in Asia. Of the $696 million in revenue earned:
Outside of the Asian market, North America has seen the largest boon from revenue related to eSports.
Why Are Advertisers Flocking to eSports?
While the revenue that is generated is obviously impressive, it is not the only reasons advertisers are choosing eSports to spend their advertising dollars. The fact is, the gaming audience is an audience that is very receptive to the ads they see while gaming.
Who Watches eSports?
The other reason advertisers are taking advantage of this new advertising market is the fact that there is not only a loyal following of viewers, but they also continue to grow each year. More and more gamers are participating in the events and tournaments, and more viewers are tuning in with a year over year increase of almost 30%.
Who Is Participating in eSports?
As the sport and competitions continue to grow so does the profile of the gamers participating. With prize pools sometimes topping large amounts, as much as millions of dollars to winning players, more and more people are throwing their hat in the ring and seeing how they do. Check out some of the interesting facts and statistic s about these amateur gamers.
Betting on eSports
While betting is not included in the revenue earned by the eSports, it is a big money generator in many markets. The betting on eSports has been around since its inception but has never had a need to be organized by companies. Betting on eSports is now considered the seventh biggest sport in the world in terms of betting making it in league with golf and tennis. As eSports continues to grow and gain a larger following, betting and fantasy league markets are expected to expand.
Fun Facts About eSports
Even with its increasing popularity there is often little known about the eSports industry. Checkout the fun facts listed below that you may or may not have realized about the competitive gaming world.
The eSports market is expected to grow exponentially both in viewership and revenue seeing a giant leap by the year 2020. As more games are added to the competition, and the number of participants grows, the new market will be lucrative for advertisers to spend their money to be able to engage with a responsive and fully engaged audience.