Rounding out one of the largest shopping weekend during the year, Cyber Monday is held every year on the monday following the Thanksgiving holiday.
Cyber Monday is the online sales equivalent of Black Friday with numerous companies offering early deals or random special prices throughout the day. You are bound to find at least a handful of sale items at any major retailer's online store.
Will Cyber Monday Become One of the Biggest Shopping Days
Black Friday and Cyber Monday have been going head to head for the past few years despite the early openings on Thanksgiving.
While the two shopping days are the biggest and most lucrative days for retail throughout the year, Cyber Monday is poised to take the lead with an increase in sales every year as more and more buyers enjoy shopping from the comfort of their home or office.
With Cyber Monday hitting a record of $6.6 billion in the United States breaking sales records and a healthy £720 million in the U.K., Cyber Monday has solidified itself at the top of the biggest shopping days.
What Are Buyers Purchasing the Most on Cyber Monday?
While many of Cyber Monday buyers purchase items similar to what they would shop for on Black Friday some of the highest categories of purchases are electronics, toys, video games, clothing and accessories, home appliances, and cameras and photography equipment. Top sellers this year in each category were:
Cameras and Photography
CLOTHING, JEWELRY AND ACCESSORIES
Who is Most Likely to Purchase on Cyber Monday?
Demographics of those who shop on Cyber Monday is similar to the demographics of those who perform their shopping on Black Friday. The largest portion of shoppers falls into the 25 to 35-year-old range closely tied with those who are 65 and older.
When it comes to gender and ethnicity males were the highest participants and Asians topped the ethnicity category.
On What Devices Were Buyers Doing Their Shopping
Buyers for Cyber Monday this year definitely went mobile with mobile sales reaching higher than 17% of all online sales which is up over 55% from last year.
Facts That You Might Not Know About Cyber Monday
With the Cyber Monday shopping holiday taking over as the biggest spending holiday of the season you may be interested to find out some little-known facts about the online shopping holiday.
With Cyber Monday sales records topping the charts this holiday season many people may wonder whether the attraction to Cyber Monday is due to the deals, the convenience of getting the best deals online from the comfort of your home, or the fact that it is the last day in the major holiday shopping weekend.
While the high percentage of young shoppers is no surprise due to their internet savvy, many people may be a little shocked to see the large numbers of seniors taking advantage of the convenience of shopping from home as they are now accounting for the highest percentage of shoppers participating in the major shopping holiday.
With 60% of people surveyed in 16 countries claiming that they are moving to shopping online, it is expected that Cyber Monday will continue to grow to record breaking levels each year.